A story built on courage, family and the future.
For more than three decades, Boa Vista has turned wood, metal and light into spaces that answer the human gesture with precision and poetry.
Chapter one
The beginning.
Boa Vista Planejados began with a courageous decision: the belief that challenges could become opportunities, hard work could lead to achievement, and custom furniture could become a way to help people bring their dreams to life. What began simply, with limited resources and plenty of uncertainty, took shape through dedication, faith, and a constant drive to improve.
Over more than three decades, the company has grown, evolved, and established itself as a manufacturer known for its commitment to quality, its ability to innovate, and its genuine care for the people who have been part of its journey.
Chapter two
One family, one purpose.
Today, Boa Vista is entering a new chapter. Led by founding partner Tarcísio Luis Liell alongside his sons Marcelo Liell, Evandro Liell, and Fernando Liell, the company remains family-led, combining experience, hands-on leadership, and a clear vision for the future.
This continuity represents more than a transition from one generation to the next. It reflects a shared purpose: honoring everything that has been built while continuing to look ahead. The company’s essence remains the same, while the way it thinks, manufactures, and connects with the market continues to evolve.
“Looking at Boa Vista today means recognizing a journey shaped by faith, courage and gratitude — a story that found its strength in daily work and in the belief that meaningful achievements are built one step at a time.”
That story is also deeply connected to the lives of his sons, who grew up witnessing the company’s evolution firsthand. Marcelo watched Boa Vista grow from humble beginnings into an established manufacturer recognized for its pioneering spirit and its ability to deliver increasingly personalized solutions. His vision for the future is to take the brand even further, making Boa Vista a benchmark for quality, innovation and well-being.
Evandro also sees Boa Vista as an integral part of his own story. Having been involved with the company from an early age, he witnessed not only the growth of the brand but also his own personal and professional development. His ambition is to make Boa Vista increasingly recognized, admired and sought after within the custom furniture market — a brand that inspires confidence among architects, partners and customers.
With that same vision for the future, Fernando brings to the manufacturing side of the business a commitment to preparing Boa Vista for its next chapter. Leading the industrial operations, he works to strengthen organization, efficiency and innovation across the company’s processes without losing the family values that have sustained the business from the beginning.
Each director plays an important role in carrying that legacy forward. Tarcísio represents the company’s origins and purpose. Marcelo expands its vision for growth. Evandro strengthens the brand’s ambition and market presence. Fernando builds the operational foundation needed to turn that vision into reality.
Chapter three
Beyond borders.
And that momentum has already crossed borders. In addition to its presence throughout Brazil, Boa Vista Planejados has expanded into the United States, bringing its expertise, quality standards and distinctive approach to creating beautiful living spaces into new markets. It’s another step forward for a brand that continues to evolve without losing sight of its roots.
Chapter four
The future taking shape.
The future of Boa Vista Planejados is being built with a strong foundation in its history and a clear focus on new possibilities. The company continues to create solutions that bring together beauty, functionality and individuality, always with the care that comes from understanding that every project has a story of its own.
Boa Vista arrives at this moment proud of how far it has come and driven by the same energy that inspired its beginning: to keep evolving, value people, strengthen relationships and transform spaces into places designed for living well.
“A family-owned company, Brazilian at its core, growing responsibly and preparing to reach even greater heights in Brazil and around the world.”
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